Discover Diabetes
Discover Diabetes
This project explores how a human-centered design approach can empower individuals to discover diabetes. In partnership with Novo Nordisk, we developed a home test kit, emphasizing the critical role of strategic public-private collaborations in preventing severe diabetes consequences.
This project explores how a human-centered design approach can empower individuals to discover diabetes. In partnership with Novo Nordisk, we developed a home test kit, emphasizing the critical role of strategic public-private collaborations in preventing severe diabetes consequences.
This project explores how a human-centered design approach can empower individuals to discover diabetes. In partnership with Novo Nordisk, we developed a home test kit, emphasizing the critical role of strategic public-private collaborations in preventing severe diabetes consequences.
INDUSTRY
INDUSTRY
Public Health
Public Health
CLIENT
CLIENT
Novo Nordisk
Novo Nordisk
SERVICE AND OFFER
SERVICE AND OFFER
Prototyping
Prototyping
User Inclusion
User Inclusion
Market Research
Market Research
Customer Journey Mapping
Customer Journey Mapping
Storytelling & Communication
Storytelling & Communication
Collaborative Strategy Development
Collaborative Strategy Development
Collaborative Strategy
DATE
DATE
June 2023
June 2023
PROBLEM
PROBLEM
Living with undetected type 2 diabetes is a significant public health issue, affecting 50% of individuals with this chronic disease. Lack of awareness and delayed diagnosis often lead to severe health complications, making early detection crucial.
Living with undetected type 2 diabetes is a significant public health issue, affecting 50% of individuals with this chronic disease. Lack of awareness and delayed diagnosis often lead to severe health complications, making early detection crucial.
SOLUTION
SOLUTION
In collaboration with Novo Nordisk, this project aims to empower people to discover and prevent the serious consequences of undetected type 2 diabetes. The approach focuses on creating a free, user-friendly, and accessible home test, developed by gathering deep insights from both users and experts to effectively address the problem. The home test kit includes essential components such as two cups, two urine strips, and guidance to a digital platform.
In collaboration with Novo Nordisk, this project aims to empower people to discover and prevent the serious consequences of undetected type 2 diabetes. The approach focuses on creating a free, user-friendly, and accessible home test, developed by gathering deep insights from both users and experts to effectively address the problem. The home test kit includes essential components such as two cups, two urine strips, and guidance to a digital platform.
VALUE DELIVERED
VALUE DELIVERED
By offering a convenient and accessible testing option, this public-private partnership strategy bridges the gap, enabling individuals to take proactive measures in discovering and preventing type 2 diabetes. The project created an entirely new path for diabetes discovery by allowing individuals to test themselves at home, thus bypassing traditional barriers to early detection such as lack of access to healthcare facilities and limited awareness. This new approach ultimately aims to increase awareness, promote early diagnosis, and reduce the severe health complications associated with delayed detection of type 2 diabetes.
By offering a convenient and accessible testing option, this public-private partnership strategy bridges the gap, enabling individuals to take proactive measures in discovering and preventing type 2 diabetes. The project created an entirely new path for diabetes discovery by allowing individuals to test themselves at home, thus bypassing traditional barriers to early detection such as lack of access to healthcare facilities and limited awareness. This new approach ultimately aims to increase awareness, promote early diagnosis, and reduce the severe health complications associated with delayed detection of type 2 diabetes.
APPROACH
APPROACH
Our approach to addressing undetected type 2 diabetes involved advanced strategic design methods. We began by consulting experts from organizations like The Danish Family Planning Association and Hvidovre Hospital for critical insights. We then conducted material and usability testing through iterative prototyping, ensuring the test kit was functional and user-centric. Extensive user research refined the journey, creating an intuitive experience for the targetgroup. Finally, applying design thinking and collaborative development, we fine-tuned the product to create an effective and accessible home test kit.
Our approach to addressing undetected type 2 diabetes involved advanced strategic design methods. We began by consulting experts from organizations like The Danish Family Planning Association and Hvidovre Hospital for critical insights. We then conducted material and usability testing through iterative prototyping, ensuring the test kit was functional and user-centric. Extensive user research refined the journey, creating an intuitive experience for the targetgroup. Finally, applying design thinking and collaborative development, we fine-tuned the product to create an effective and accessible home test kit.
FINAL RESULTS
FINAL RESULTS
The final design encompassed a complete solution, including a product design, a strategic framework, and a complementary app for interpreting test results. This integrated approach ensures that users can easily conduct the test and accurately understand their results, enhancing early detection and management of type 2 diabetes.
The strategy and product were awarded the Royal Danish Academy's Månson scholarship in recognition of the extraordinary achievements.
The final design encompassed a complete solution, including a product design, a strategic framework, and a complementary app for interpreting test results. This integrated approach ensures that users can easily conduct the test and accurately understand their results, enhancing early detection and management of type 2 diabetes.
The strategy and product were awarded the Royal Danish Academy's Månson scholarship in recognition of the extraordinary achievements.
Danish Design Award Finalist 2024
PART OF 3DAYS OF DESIGN 2023
SPECIAL THANKS TO