This project explores how a human-centered design approach can empower individuals to discover diabetes. In partnership with Novo Nordisk, we developed a home test kit, emphasizing the critical role of strategic public-private collaborations in preventing severe diabetes consequences.
Client
Novo Nordisk
Timeline
2023
—
2024
Role
Concept development and service design






APPROACH
Our approach to addressing undetected type 2 diabetes involved advanced strategic design methods. We began by consulting experts from organizations like The Danish Family Planning Association and Hvidovre Hospital for critical insights. We then conducted material and usability testing through iterative prototyping, ensuring the test kit was functional and user-centric. Extensive user research refined the journey, creating an intuitive experience for the targetgroup. Finally, applying design thinking and collaborative development, we fine-tuned the product to create an effective and accessible home test kit.




RESULTS
The final design encompassed a complete solution, including a product design, a strategic framework, and a complementary app for interpreting test results. This integrated approach ensures that users can easily conduct the test and accurately understand their results, enhancing early detection and management of type 2 diabetes.
The strategy and product were awarded the Royal Danish Academy's Månson scholarship in recognition of the extraordinary achievements.







Danish Design Award Finalist 2024

PART OF 3DAYS OF DESIGN 2023

SPECIAL THANKS TO
Zakaria Kheddam, Founder of Asifa. Meriem-Hadia Charif, Webdeveloper & Copywritier.
Latest projects
This project explores how a human-centered design approach can empower individuals to discover diabetes. In partnership with Novo Nordisk, we developed a home test kit, emphasizing the critical role of strategic public-private collaborations in preventing severe diabetes consequences.
Client
Novo Nordisk
Timeline
2023
—
2024
Role
Concept development and service design






APPROACH
Our approach to addressing undetected type 2 diabetes involved advanced strategic design methods. We began by consulting experts from organizations like The Danish Family Planning Association and Hvidovre Hospital for critical insights. We then conducted material and usability testing through iterative prototyping, ensuring the test kit was functional and user-centric. Extensive user research refined the journey, creating an intuitive experience for the targetgroup. Finally, applying design thinking and collaborative development, we fine-tuned the product to create an effective and accessible home test kit.




RESULTS
The final design encompassed a complete solution, including a product design, a strategic framework, and a complementary app for interpreting test results. This integrated approach ensures that users can easily conduct the test and accurately understand their results, enhancing early detection and management of type 2 diabetes.
The strategy and product were awarded the Royal Danish Academy's Månson scholarship in recognition of the extraordinary achievements.







Danish Design Award Finalist 2024

PART OF 3DAYS OF DESIGN 2023

SPECIAL THANKS TO
Zakaria Kheddam, Founder of Asifa. Meriem-Hadia Charif, Webdeveloper & Copywritier.

