Asifa - Preloved Techwear
Asifa - Preloved Techwear
Introducing Asifa, a small startup specializing in preloved techwear that breathes new life into timeless pieces from the early 2000s. The collection highlights a simple, practical aesthetic designed for an active lifestyle, combining nostalgia with functionality for today’s needs.
Introducing Asifa, a small startup specializing in preloved techwear that breathes new life into timeless pieces from the early 2000s. The collection highlights a simple, practical aesthetic designed for an active lifestyle, combining nostalgia with functionality for today’s needs.
INDUSTRY
Brand Start-up
CLIENT
Asifa
SERVICE AND OFFER
Graphics
Brand Identity
Communication
Concept Development
Digital Presence Strategy
DATE
June 2023
PROBLEM
Asifa needed a visual strategy to reintroduce preloved techwear from the early 2000s into a modern context, transforming overlooked pieces into desirable items for today’s market.
SOLUTION
Collaborating with the founder, I led the creative direction, overseeing packshot photoshoots, branding, storytelling, and content creation for social media and the website. I developed a cohesive identity that merged Y2K nostalgia with contemporary techwear, ensuring consistent messaging across all platforms.
VALUE DELIVERED
The result was a distinctive brand identity that resonated with the target audience, boosting Asifa’s market presence and engagement through compelling visuals and storytelling.
APPROACH
APPROACH
As part of the brand's development, I focused on creating an approach that prioritized the customer experience. We created detailed size and measurement illustrations, implemented a condition rating system, and used meticulous photography to showcase every garment’s details. The purpose was to make customers feel assured of the quality and fit of each item.
As part of the brand's development, I focused on creating an approach that prioritized the customer experience. We created detailed size and measurement illustrations, implemented a condition rating system, and used meticulous photography to showcase every garment’s details. The purpose was to make customers feel assured of the quality and fit of each item.
APPROACH
As part of the brand's development, I focused on creating an approach that prioritized the customer experience. We created detailed size and measurement illustrations, implemented a condition rating system, and used meticulous photography to showcase every garment’s details. The purpose was to make customers feel assured of the quality and fit of each item.
FINAL RESULTS
FINAL RESULTS
The final results were evident in Asifa's social media and website, where our efforts were translated into compelling visual content. Engaging video content and detailed photography showcased the techwear pieces' quality and fit, while the clean, cohesive design of the website and social media profiles reinforced the brand’s identity. This consistent and attractive presentation effectively captured customer interest and enhanced their overall experience.
The final results were evident in Asifa's social media and website, where our efforts were translated into compelling visual content. Engaging video content and detailed photography showcased the techwear pieces' quality and fit, while the clean, cohesive design of the website and social media profiles reinforced the brand’s identity. This consistent and attractive presentation effectively captured customer interest and enhanced their overall experience.
SPECIAL THANKS TO
SPECIAL THANKS TO
Zakaria Kheddam, Founder of Asifa. Meriem-Hadia Charif, Webdeveloper & Copywritier.
Selma Tas, Design Partner.
Ditte Thøgersen, Client.
The Royal Danish Academy of Fine Arts, Facilitator. Kragh&Berglund and Hans Henrik Ohlers, Collaboration and design.
Pedro Granacha, Emilie Ferrao and Anna Lisa Hoby, CBS Collaborators.
Project is funded by Simon Fougner Hartmann Family Foundation.
INDUSTRY
Brand Start-up
CLIENT
Asifa
SERVICE AND OFFER
Graphics
Brand Identity
Communication
Concept Development
Digital Presence Strategy
DATE
June 2023
PROBLEM
Asifa needed a visual strategy to reintroduce preloved techwear from the early 2000s into a modern context, transforming overlooked pieces into desirable items for today’s market.
SOLUTION
Collaborating with the founder, I led the creative direction, overseeing packshot photoshoots, branding, storytelling, and content creation for social media and the website. I developed a cohesive brand identity that merged Y2K nostalgia with contemporary techwear, ensuring consistent messaging across all platforms.
VALUE DELIVERED
The result was a distinctive brand identity that resonated with the target audience, boosting Asifa’s market presence and engagement through compelling visuals and storytelling.
INDUSTRY
Brand Start-up
CLIENT
Asifa
SERVICE AND OFFER
Graphics
Brand Identity
Communication
Concept Development
Digital Presence Strategy
DATE
June 2023
PROBLEM
Asifa needed a visual strategy to reintroduce preloved techwear from the early 2000s into a modern context, transforming overlooked pieces into desirable items for today’s market.
SOLUTION
Collaborating with the founder, I led the creative direction, overseeing packshot photoshoots, branding, storytelling, and content creation for social media and the website. I developed a cohesive brand identity that merged Y2K nostalgia with contemporary techwear, ensuring consistent messaging across all platforms.
VALUE DELIVERED
The result was a distinctive brand identity that resonated with the target audience, boosting Asifa’s market presence and engagement through compelling visuals and storytelling.